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Robert “Bobby” Friedman

Chief Operating Officer

Robert “Bobby” Friedman, COO

Bobby has been the Chief Operating Officer since 2013. Bobby is responsible for all internal business operations in addition to managing the diverse team of Nurse Advocates, Certified Case Managers, and Research Analysts. Bobby has more than 30 years of executive, operations, and financial management experience with varied types of corporations and industries from manufacturing to distribution and construction. Bobby also is responsible for the Taft-Hartley clients for MAP® Health.

“Good judgment comes from experience, and a lot of that comes from bad judgment.” Will Rogers “Believe you can and you are half way there.” T. Roosevelt

Bobby holds a BS in Business from Norwich University along with graduate studies from Boston College.

Team Members

Ed Dillabough, President

President

Ed Dillabough, co-founder of the company, has been the President of MAP® Health since 2001. Ed, a visionary, is very passionate about helping participants get the best medical care, at the correct facility, the first time.

Robert “Bobby” Friedman, COO

Chief Operating Officer

Bobby has been the Chief Operating Officer since 2013. Bobby is responsible for all internal business operations in addition to managing the diverse team of Nurse Advocates, Certified Case Managers, and Research Analysts.

Mike Mazzaferro, MD, Medical Director

Medical Director

Dr. Mike Mazzaferro has been the Medical Director since 2017. Dr. Mike provides medical direction and oversight for all MAP® Health programs. Dr. Mike is proactively involved in medical review cases, second opinions and medical necessity reviews.

Colleen Hekkanen, LCSW, CCM, Director of Healthcare Operations

Director of Healthcare Operations

Colleen Hekkanen has been the Director of Healthcare Operations since 2014. Colleen advises and consults with the team on operations, communications and business strategies. Colleen personally manages cases and oversees the Case Management program.

Catherine Hall, RN, Director of MAPRX®

Director of MAP® Rx

Catherine Hall, RN has been an RN Nurse Advocate with the company since 2014 and is now the Director of the MAP® Rx program. Catherine educates our MAP® participants about their medications and offers lower cost pharmacy alternatives.

Mariah Powell, Director of Client Services

Director of Client Services

Mariah Powell is the Director of Client Services and has been with MAP Medical Advocate Program® since 2020. Mariah coordinates implementation and on-going education for groups as they add the MAP services to their health plan benefits.